B2B Marketing Book Club

Anneke Seley

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About the Author

Anneke Seley, CEO and founder of Phone Works, was the twelfth employee at Oracle and the designer of OracleDirect, the innovative inside sales operation. At Phone Works, Anneke heads a sales strategy and implementation consultancy that helps businesses of all sizes to build and reorganize sales teams to achieve sales growth using Sales 2.0 principles.

About the Book

In Sales 2.0, Seley explores sales 2.0, the art of sales best practices for selling in today’s online world. Although the Internet has changed the way people communicate and purchase products, it hasn’t truly transformed current sales strategies. With Sales 2.0, sellers should not just be using a new technology to sell. They should figure out what works best with Web 2.0 in order to better use sales resources, implement customer-centric sales processes and build strong relationships to maximize company effectiveness and profitability. In Sales 2.0, Seley demonstrates:

• Why traditional sales methods no longer work and why you should change how you sell.
• How to better align sales resources and customer opportunities to increase sales
• How to use the most lucrative sales channel or communication method to engage more prospects
• Examples of four industry-leading companies successfully using Sales 2.0

This sales book is perfect for sales teams in all industries. Although the business of sales is changing, by combining Web 2.0 technology with inventive sales strategies, your business should see substantial results and advancements in sales productivity. Download Now: Download Sales 2.0

Maria Pergolino, Senior Director of Marketing