B2B Marketing Book Club

Ardath Albee

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About the Author

Ardath Albee, expert B2B marketing strategist and CEO for consulting firm, Marketing Interactions, Inc., has over 20 years of experience helping clients create customer-focused e-marketing strategies. Her work has been featured in CRM Today, Selling Power, B2B Magazine, Rain Today’s Special Reports and Enterprise CRM News.

About the Book

In Ardath Albee’s groundbreaking B2B marketing book, eMarketing Strategies for the Complex Sale, Albee offers techniques and tools for advancing and implementing digital marketing strategies that guarantee results. With Web 2.0 and the increased availability of company – and competitor – information, prospects can now make a majority of buying decisions on their own. In this book, Albee acknowledges the need, now more than ever, for marketers to rethink how they attract and compel buying behavior. With the Internet, the most all-embracing and extensive communication platform, marketers have the ability to create trusted relationships with prospects and customers at their fingertips. In this B2B marketing book, Albee teaches us to deliver meaningful conversations and relevant topics to our audience and focus on eMarketing strategies based on customer perspectives in order to reduce time to sales, increase sales productivity and grow revenue. In eMarketing Strategies for the Complex Sale, Albee shares her methods that will help you to:

• Use effective content structure to differentiate yourself from competitors
• Create trusted relationships with your prospects and customers
• Constantly measure, update and improve the effectiveness of your strategies

Download Now: Download eMarketing Strategies for the Complex Sale

Maria Pergolino, Senior Director of Marketing