Social Media Tactical Plan

Small Business Takeaways from MarketingProfs’ Digital Marketing World 2010: Social Media Series | Maine SEO Blog said on August 6, 2010 at 10:33 am

[...] you start building out a custom Twitter background, stop and make a plan. (Marketo has a great example social media plan. Or I created an example plan here.) Think about (and [...]

Exotic Romantic Vacations said on September 27, 2010 at 3:11 am

Well this an educative and great guide on social media marketing. Through your plan I will be able to put into practice the tactics and be able to watch as traffic grows for my website. Thanks a lot!

Social Media Marketing Planning Guide from Marketo.com | Web Strategic Marketing said on September 29, 2010 at 3:18 pm

[...] http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-tactic... Share and Enjoy: [...]

Marcia said on September 29, 2010 at 5:07 pm

Anxious to try!

Charles Wharry said on October 2, 2010 at 10:50 am

Ha, now this is great information for once online! The basic is the key behind doing business on the Internet and any type of Internet Marketing Plan is key behind making things happen online and the Social Media Tactical Plan is most have for all online business because it’s the new marketing tool in the ever changing universe of the Information Age, the Internet.

Charles Chuck E. Parks said on January 3, 2011 at 7:13 pm

SOCIAL MEDIA TACTICAL PLAN seems as though it will put you right on target in marketing campaigns. I’ll let you know about it after getting into it.

Andrew Spoeth said on January 3, 2011 at 7:51 pm

Thanks for the feedback. Let us know how it goes!

Kevin Leinbach said on February 16, 2011 at 6:53 pm

Great resource! Thanks for putting it all in one place.

Irina Issakova said on March 22, 2011 at 1:35 pm

Looks extremely helpful. Thank you!

Louise Griffiths said on May 26, 2011 at 6:12 pm

This is perfect! I have done these before for clients but just did one using your plan as a guideline and it was great!

Great job guys!

Angus Fraser said on June 29, 2011 at 12:53 pm

This is a amazingly useful “free” template for developing your Social Media Tactical Plan from Marketo.

What's the Fuss with Google+? Internet giant has developed a new social media option - B2B Marketing said on July 22, 2011 at 2:48 pm

[...] time begging for one, the question now is how B2B marketing professionals will transform their social media tactical plans as more people join this shiny new social [...]

Matt Batt said on July 27, 2011 at 7:18 am

I appreciate your company sharing this template! Thank you!
One resource you may consider to highlight the overall approach laid out in this template – “Corporate Publishing” – is a book by David Meerman Scott called The New Rules of Marketing & PR. While written several years ago, David highlights the need for businesses (of all sizes including B2B and B2C) to realize the impact they can personally have on creating traffic, leads, and overall branding/awareness through publishing VALUABLE content that connects them to their target audiences.
I’ll definitely be sharing with my clients and appreciate you taking the time to share this!

The Silver Conductor said on July 27, 2011 at 4:40 pm

The New Digital Record industry,with the paradigm shift that has and is taking place in an industry that has gone from $20+ billion dollars a year industry, to just over $12.5 billion, that is concerning to say the least for a Independent Artist like myself and I’m sure I speak for quite a few others.
The major labels that are left, didn’t see or should we say failed to heed to the warning signs that they too must change and adapt to the innovations like Napster and limewire, whom seem to have almost single handily shut down a thriving industry. How could that be, through the access of FREE! music downloading, Illegally! or that is the presumption.
The damage is already done in the minds of the consumers, meaning they expect nothing less than free with almost every musical purchase, buy 1 get 1 Free! I have no problem with this but when major artist sell their entire cd for a mere .99cents, what are we as Indie artist to use as a price point, buy 1 @ .05cents get another free, it’s going to be a ruff livelihood for most.
Who am I? The Silver Conductor at:
http://www.thesilverconductor.com
http://www.youtube.com/watch?v=wOO6ZTBf1Oc
Remember: “Always know who loves you”
The Silver Conductor

Mike King said on August 22, 2011 at 2:35 pm

Always better to start w/ a template vs. recreating the wheel.
–
Mike King
mking@prismetechnologies.com

Mike King said on August 22, 2011 at 2:36 pm

Always better to start w/ a sample or template vs. recreating the wheel. Thanks for sharing!
–
Mike King
mking@prismetechnologies.com

Ramy Ghaly said on October 20, 2011 at 7:01 am

Sometimes marketers move away from planning and get into day-to-day management. The Social Media Tactical Plan is a must to get back into planning and set the goals into perspective. Thanks for the info and reminder at this time of the year :)

Geoff Vincent said on December 16, 2011 at 6:19 am

Good reminder about bookmarking sites. They’re often overlooked with so much emphasis and attention towards Twitter and Facebook.Thanks for this.

Rick Siegfried said on December 16, 2011 at 9:35 am

Thanks for downloading! Good luck on putting together a rockin’ social media plan!

Health Insurance San Diego said on January 1, 2012 at 12:16 am

Thanks for this template. I was just trying to put together my social media marketing plan for next year. This will be a big help.
Thanks,

Jeff said on January 17, 2012 at 9:39 am

Excellent template! Is it available in an InDesign-compatible format?

Erica Stacey said on January 20, 2012 at 11:56 pm

this is great – I am putting together an integrated social-media plan for a friend and this will help a lot!

james gaffney said on January 28, 2012 at 3:04 pm

thanks for the template. certainly will save a lot of time to have this one in my arsenal.

Eric Vazquez said on February 2, 2012 at 8:01 am

As usual Marketo provides an excellent resource.

Peggie Walsh said on February 7, 2012 at 12:05 pm

You provide the most valuable information and technical support…thanks! I appreciate this document along with the webinars you offer. Keep up the good work.

blanca said on February 9, 2012 at 5:13 am

Need a plan for my social media strategy

Rajiv said on February 14, 2012 at 9:27 am

Social Media in education is my area of interest

steve noble said on February 23, 2012 at 8:41 am

This is great stuff. Things I can actually use. I plan to look into your company more. I’m very impressed. Thank you.

Susan Daniels said on February 23, 2012 at 10:32 am

This looks great! I have been looking for a good tactical plan download. Thanks a million! Warmly, Susan

Charlene said on February 23, 2012 at 1:40 pm

I can’t wait to see what this plan will do for my business!

samuel said on February 24, 2012 at 6:45 pm

Always good to have a social media plan so that one could have time for other activities

Fueling Your Inbound Marketing Strategy: Staff and Budget - B2B Marketing said on February 27, 2012 at 5:43 am

[...] to three “minor” pieces of content around the theme. Fill in the content plan with “small rocks” that also support the theme, including infographics, webinars, presentations [...]

Maria said on February 27, 2012 at 6:11 am

I don’t have this in indesign. I’m sorry.

Fueling Your Inbound Marketing Strategy: Staff and Budget | Inbound 2012 said on February 27, 2012 at 8:48 am

[...] to three “minor” pieces of content around the theme. Fill in the content plan with “small rocks” that also support the theme, including infographics, webinars, presentations [...]

5 CEO-Worth Metrics for Demonstrating Inbound Marketing Success - B2B Marketing said on March 1, 2012 at 7:17 am

[...] comments, retweets, Likes, shares, clicks, traffic, leads… and so many more. (Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing [...]

5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success | Inbound 2012 said on March 1, 2012 at 10:30 am

[...] comments, retweets, Likes, shares, clicks, traffic, leads… and so many more. (Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing [...]

Fueling Your Inbound Marketing Strategy: Staff and Budget | Accelerated Marketing Strategies said on March 5, 2012 at 9:22 pm

[...] to three “minor” pieces of content around the theme. Fill in the content plan with “small rocks” that also support the theme, including infographics, webinars, presentations [...]

Free eBooks | 1 Social Media Service said on March 18, 2012 at 8:41 am

[...] http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-tactic... [...]