Social Media for Business Marketers

Social Media

Social Media for Business Marketers

The real ways B2B marketers can use social media to drive success

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Join authors, Paul Gillin and Eric Schwartzman, in this presentation as they explain how the B2B and B2C buying processes are radically different in several important ways. Both authors discuss how these differences affect the choices and platforms and tools marketers need to make. This session provides insight into the unique characteristics of B2B markets that many people haven’t considered.

This presentation is geared toward marketers that want to:

Tailor communications to how their business customers interact
Understand which social networks matter
Know why its important to take a B2B approach to social media
Tie their social media efforts to bottom-line impact

Download the slides to Social Media for Business Marketers, or view in the webinar below.

Watch Now:

Click to view the Webinar

Maria Pergolino, Senior Director of Marketing

Let your voice be heard

Comments

Jon Cortez said on January 20, 2011 at 3:38 pm

Thank you for the slides. Yesterday’s webinar was excellent!

Andrew Spoeth said on January 23, 2011 at 9:25 pm

Thank you, Victor. Very pleased to hear that. I’ll also pass along your comments to Paul Gillin and Eric Schwartzman.

Social Media For B2B Companies | motorcreative blog said on January 24, 2011 at 12:45 pm

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Frequently Asked Questions about B2B Social Media - B2B Marketing said on January 31, 2011 at 8:31 am

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Marketing Automation Software News » Blog Archive » Frequently Asked Questions about B2B Social Media said on February 1, 2011 at 3:52 pm

Frequently Asked Questions about B2B Social Media - Part 2 - B2B Marketing said on March 1, 2011 at 9:33 am

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