Social Media

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This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively.

Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies.

Use this guide as a reference and a workbook – feel free to share with colleagues, friends and followers via Linkedin, Twitter, your corporate blog or any other social media channel!

The Definitive Guide to Social Media contains:

Part 1: What is Social Media and Why Does My Business Need It?

Discover why social media is invaluable to B2B companies and what it means for your organization.

Part 2: Laying the Foundation

Determine if your company is ready for B2B social media marketing and develop a unique social media plan and policy. Includes worksheets and checklists.

Part 3: B2B Social Media Tactics and Metrics

Review various social media applications and learn best practices and key metrics to measure.

Part 4 & 5: Incorporating Social Media at Every Stage of the Revenue Cycle & The Return on Investment of Social Media

Integrate social media tools in throughout the sales cycle to improve the conversation with prospects and customers. Prove and measure ROI and value of social media strategies.

Endorsements

“In the world of marketing, we’re still trying to wrap our heads around the social media phenomenon: What is it? Who uses it? How do they use it? Is it important? Why? This guide provides marketers a practical starting point from where they can experiment and test the waters. It’s a level headed look at a mind boggling development.”

Gord Hotchkiss
President and CEO
Enquiro

“The Definitive Guide for BtoB Social Media is just that, the most comprehensive look at how BtoB companies should be leveraging Social Media to drive greater marketing effectiveness. Marketo has always been a leader in educating and this book is no exception to that leadership. Simply must say to all B2B marketers, just read it!”

Aaron Kahlow
Chairman and Founder
Online Marketing Connect

“This is the one source I have found that combines the stories that can inspire you to create a great B2B Social Media marketing program as well as the worksheets to help you create the ROI to back it up!”

Paul Dunay
Author of Facebook Marketing for Dummies and Buzz Marketing for Technology Blog

“Marketo does it again with their latest Definitive Guide – delivering useful, helpful advice, best practices, and tools to guide B2B marketers through the brave new world of the social web. Marketo understands how the B2B buying process has changed and with this Definitive Guide To Social Media helps B2B marketers adapt to the evolving nature of their customers. Bottom line, it’s a must read.”

Jeremy Victor
Founder Make Good Media & Editor In Chief B2Bbloggers.com

“Social media has created an exciting and challenging world of new possibilities for B2B marketers – a vast majority of whom are exploring this unfamiliar territory without a compass to guide them. The Definitive Guide to B2B Social Media is a great source of information for charting a course to social marketing success.”

Sergio Balegno
Research Director, MarketingSherpa

“I am a believer in the power of Social Media in the B2B world. Books like this B2B Social Media Ebook are valuable as they focus on the how’s of making social media work in your integrated strategy. This is a must read!”

Sandy Carter
Author of The New Language of Marketing 2.0, and IBM Vice President, Software Group Business Partners

“Consumer applications get the glamor, but business-to-business is where social media has been paying dividends since day one. Marketo’s Definitive Guide To B2B Social Media is an outstanding introduction to concepts that will forever change the way you find and nurture customers. B2B marketers should be all over this terrific e-book.”

Paul Gillin
Author, The New Influencers (2007)
Secrets of Social Media Marketing (2008)
Co-author, Social Marketing to the Business Customer (2010)

Download The Definitive Guide to B2B Social Media