A Marketo B2B Marketing Workbook
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The Definitive Guide to Marketing Metrics and Marketing Analytics
shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. With compelling graphics and real examples of Marketo’s own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.
Download this 70-page, all-encompassing guide to learn:
- The right metrics for understanding and interpreting marketing results
- Why measuring marketing programs is difficult, and how to do it correctly and efficiently
- Revenue metrics that get the executives’ attention and prove marketing ROI
- The critical elements of a marketing dashboard
- And much, much more!
Endorsements
“Best-in-Class marketers improve the organization and show it. They align marketing with business outcomes and use outcome-based metrics to clearly convey their impact, to foster strategic decisions, and to enable course corrections. Use the information in this guide to support your performance management journey, improve your performance measurement effectiveness and close your metrics and program measurement gaps.”Laura PattersonCo-Founder and President, VisionEdge Marketing
“This Definitive Guide to Marketing Metrics and ROI will help B2B marketers focus beyond generating lead volume to become more aligned to the business objectives of sales, revenue and profits. It is loaded with practical tips and guidance to define the right metrics, apply marketing ROI processes, establish measurement discipline and monitor performance with effective dashboards. Both marketing executives and managers will benefit from demonstrating their ability to manage and improve performance.”
Jim LenskoldPresident, Lenskold Group
Author, Marketing ROI: The Path to Campaign, Customer and Corporate Profitability
“Super practical for B2B marketers who want to optimize their campaigns for better results, impress upper management with the right numbers, and/or train their team to measure campaigns properly – all the way through to the true value of a lead.”
Anne HollandPublisher, WhichTestWon.com
“Measurement becomes more important to marketers every day. Marketo’s Definitive Guide to Marketing Metrics and Marketing Analytics is an invaluable tool for helping them meet this challenge, whether they are just starting on their measurement journey or are already far down the path.”
David RaabOwner, Raab Associates
Author, Guide to Demand Generation Systems
“Frankly, there’s a new ebook every nanosecond these days. What separates this one from the rest of the pack? Put simply, the facts. Marketo’s Definitive Guide to Marketing Metrics and Marketing Analytics is easy-to-read and chock-full of interesting tips about forecasting, program measurement, best (and worst!) practices and more.”
Amy AfricaOwner, Eight by Eight
“What gets measured gets done. If you are not tracking and improving the ROI of your marketing activities, you are costing your company a lot of money. Read this practical definitive guide and eat your competitor’s lunch instead.”
Tim AshCEO, SiteTuners
Chairperson, ConversionConference.com
The bottom line of any business is the top line: Revenue and Growth. Let the Definitive Guide to Marketing Metrics and Marketing Analytics help you gain the insights you need to grow your company’s revenue and demonstrate the true value of your marketing.
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