Lead Generation

Event Marketing Secrets: Generating Real Buzz that Drives Registrations, Attendance and ROI

A Revenue Masters webinar sponsored by AMA

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Holding an event can be a great way to build your brand, gain campaign traction and garner boatloads of leads—but not if no one shows up. In this webinar, executives from Salesforce, Marketo, and Eventbrite will draw on their experiences building successful events and sharing valuable insights on creating the buzz needed to make your event marketing a success. Topics to be covered:

The 3 core focuses for the production of Dreamforce
The 7 success secrets of the Marketo Roadshows
The strategies and tactics Eventbrite uses to promote their clients’ events

Speakers:

Rachel Thornton, VP of Dreamforce, Salesforce
Jon Miller, VP of Marketing, Marketo
Tamara Mendelsohn, Director of Marketing, Eventbrite
Anna Carbonara, Moderator, American Marketing Association

Maria Pergolino, Senior Director of Marketing

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.