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This webinar explores the sales and marketing processes that Marketo’s Bill Binch, VP of Sales and Customer Success, and Jon Miller, VP of Marketing, employ at Marketo to generate explosive growth. Learn how Marketo fuels this marketing and sales engine and compels results with content marketing, social media, and lead nurturing. Download the webinar and discover best practices, strategies and tactics, including:
- The Sales 2.0 techniques Marketo utilizes to drive revenue growth
- How Marketo turns social media activities into actual sales
- Demand generation and lead qualification processes that keep the pipeline full
- Marketo’s process for handling sales opportunities, lead follow-up and lead recycling
- Sales metrics needed to best measure results and optimize program success
The Secret Sauce to Sales and Marketing Alignment explores the sales and marketing processes that Marketo’s Bill Binch, VP of Sales and Customer Success, and Jon Miller, VP of Marketing, employ at Marketo to generate explosive growth.
This session will describe how Marketo fuels this marketing and sales engine and compels results with content marketing, social media, and lead nurturing. Join the discussion as we share best practices, strategies and tactics, including:
- The Sales 2.0 techniques Marketo utilizes to drive revenue growth
- How Marketo turns social media activities into actual sales
- Demand generation and lead qualification processes that keep the pipeline full
- Marketo’s process for handling sales opportunities, lead follow-up and lead recycling
- Sales metrics needed to best measure results and optimize program success
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Maria Pergolino, Senior Director of Marketing
United States
Australia
European Union
United Kingdom
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