Marketing & Sales Alignment

Socializing the Sales and Marketing Team – Secrets to Customer 2.0 Success

Rate this: 1 Stars

1 Stars

2 Stars

3 Stars

4 Stars

5 Stars

The Internet has changed the power structure in the buying process forever. How do we adapt to this new dynamic and the ever-evolving customer? Join Maria Pergolino, Director of Marketing at Marketo, Sastry Punamarthy, Director of Product Marketing at InsideView, and Larry Reeves, COO of AA-ISP, as they provide best practices to effectively target and engage today’s B2B buyer and customer. Download this webinar to learn the answers to the key questions about:

Social Media: What are the right strategies and tactics for social media?
Conversations: What conversations should happen online, and which should be offline?
Engagement: What are the best ways to engage?
Processes: How do you implement proper processes that drive and close more deals?
Target Audience: How do you determine if you are getting the right leads?

Download the webinar now.

Click to view the Webinar

Maria Pergolino, Senior Director of Marketing

Be the first to add a comment

Your privacy is important to us.

Demo Free Trial

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.