Revenue Performance

The Secret to Becoming a Marketing Champion

A Marketo Webinar

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It’s Marketing’s turn to get the credit they deserve. Through Marketing accountability and accurate forecasting and strategy, you can prove yourself as a valuable part of the revenue team. Are you a marketing champion?Download this webinar, featuring Roy Young, President of MarketingProfs, and Jeffrey Hayzlett, author of The Mirror Test, as they explain how marketing can help your organization grow and meet its strategic objectives. Learn the most common marketing obstacles and how to overcome them, how marketing can deliver value and demonstrate corporate leadership and how to align marketing with Sales and R&D.

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Maria Pergolino, Senior Director of Marketing

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.