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Revenue Performance

Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It

A Marketo Customer Spotlight Webinar


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Revenue is where it’s at. You’ll hear that from Sales, and now more than ever, you’ll hear that from Marketing too. Marketers are under constant pressure to measure and demonstrate ROI and prove the impact their marketing programs have on revenue. Based on firsthand experience, learn how Ken Moorhead and Isaac Pellerin from Compendium use revenue cycle analytics to:
  • Identify leaks in the pipeline flow
  • Re-work marketing initiatives based on new insight
  • Know where leads are and how long they stay in each stage of the funnel
  • Start predicting future sales performance based on marketing data
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Google+ LinkedIn Twitter Maria Pergolino, Senior Director of Marketing  

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Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It - B2B Marketing said on January 25, 2011 at 11:24 am

[...] a recent webinar, Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It, Ken Moorhead and Isaac Pellerin from Compendium discussed how Revenue Cycle Anlalytics helps them [...]

Marketing Automation Software News » Blog Archive » Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It said on January 26, 2011 at 7:39 pm

[...] a recent webinar, Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It, Ken Moorhead and Isaac Pellerin from Compendium discussed how Revenue Cycle Anlalytics helps them [...]