Webinar: The Definitive Guide to Marketing Metrics and Marketing Analytics

Marketing ROI and Marketing Budgets

Webinar: The Definitive Guide to Marketing Metrics and Marketing Analytics

Presented by the American Marketing Association

Rate this: 1 Stars

The Definitive Guide to Marketing Metrics and Marketing Analytics is showing marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. Now, join Jon Miller, author of the Definitive Guide to Marketing Metrics and Marketing Analytics, and the VP of Marketing at Marketo, for a presentation where he walks through the highlights of the guide and offers advice to help you prove and improve your marketing ROI. This 60-minute webcast will show you:

The right metrics for understanding and interpreting marketing results
Why measuring marketing programs is difficult, and how to do it correctly and efficiently
Revenue metrics that get the executives’ attention and prove marketing ROI
The critical elements of a marketing dashboard
What Revenue Cycle Analytics and Revenue Performance Management are, and why they’re crucial

You have the book; now get the inside scoop by watching this presentation of the Definitive Guide to Marketing Metrics and Marketing Analytics!

Download Now:

Click to download the slides

Maria Pergolino, Senior Director of Marketing

Let your voice be heard

Comments

larry wilcox said on August 18, 2011 at 10:33 am

I have often loved this information over 30 years in business but wonder how one GATHERS this intelligence. It is the anlytics that can be templated to some extent….but identifying what to gather, when and how is the issue. Inputing such into your software is data entry position.

Marketing ROI and Marketing Budgets