Marketing ROI and Marketing Budgets

The CMO’s Guide to Marketing ROI – a Marketo Webinar

Presented by Jim Lenskold and Jon Miller

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This presentation, designed especially for marketing executives by Jim Lenskold, President of Lenskold Group, and Jon Miller, VP of Marketing for Marketo, outlines the key elements necessary for creating a marketing program that yields a real, provable and repeatable return on investment. Topics covered include:

Defining and managing key metrics
Measuring marketing impact on incremental revenue and profit
Communicating with the executive team and the board
ROI Scenario Planning & Results Assessment
Opportunities to Improve ROI Strategies
Defining and managing key metrics
And many more

Click to download the slides

Maria Pergolino, Senior Director of Marketing

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Comments

Michael Wolfe said on June 20, 2011 at 4:57 pm

Thinking you can understand ROI with a handful of metrics and a dashboard is delusional.

In addition, the purpose of marketing is not to generate maximum ROI but maximum growth.

You can only truly understand marketing returns, impact and optimize your marketing spend with predictive modeling.

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About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.