Revenue Performance

Rules for Revenue Mastery: What the CEO Needs from Marketing

A Marketo On-Demand Webinar

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Accelerating predictable revenue growth is on the mind of every CEO, which means the most successful and accountable marketing departments are working to make sure they are viewed by their CEOs as a revenue-driving organization and not a cost center. In this informative webinar, Marketo CEO Phil Fernandez and InsideView CEO Umberto Milletti will explain what today’s revenue-focused CEOs need from their marketing departments.

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Maria Pergolino, Senior Director of Marketing

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IT Marketing World » Blog Archive » What the CEO Doesn’t Know About Marketing said on December 23, 2010 at 11:19 am

[...] Rules for Revenue Mastery: What the CEO Needs from Marketing, A Marketo On-Demand [...]

parag yadav said on January 14, 2011 at 6:31 am

i am a MBA studant i want to know what and how revenu management work

Maria said on January 16, 2011 at 8:52 am

This is a great place for you to find out. We will keep posting information aout revene performance management. Thanks.

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About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.