Marketing Operations

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Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition? You need to create a bold social media AGENDA for your business. Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA. Using examples, Ms. Carter shows how to build an AGENDA that aligns organizational goals while driving experiences and engagements through your business processes, utilizing crowdsourcing, communities, disaster recovery and analytics to leverage Social Business for greater results in 2011. Learn how to: A – Align Organizational Goals & Culture G – Gain “Friends” through Social Trust E – Engage through Experiences N – Network Your Business Processes D – Design for Reputation and Risk Management A – Analyze Your Data

Maria Pergolino, Senior Director of Marketing