An SLMA white paper, Sponsored by Marketo
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James W. Obermayer, Executive Director of the Sales Lead Management Association, pens this paper on Normalized Deviation – a term to describe how defects in processes become acceptable and, in some cases, “normal.” He explains how Normalized Deviation destroys marketing’s efficiency and why marketing automation is the answer. Discover compelling research to help you stop giving competitors 75% of your marketing investment and help fix the possible defects in your marketing strategy.
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Maria Pergolino, Senior Director of Marketing
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