Using Marketing Automation to Increase Your ROI on CRM

Marketing Automation

Using Marketing Automation to Increase Your ROI on CRM

Rate this: 1 Stars

Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Download this white paper to learn the following benefits:

What is Marketing Automation? Key features include email marketing, lead nurturing, lead scoring and activity tracking
Benefits of CRM Systems: Central location for all leads and contacts, tracking sales opps and the need for less licenses
Why CRM alone is not enough: CRM systems are developed for individual leads, while marketing works with segments of leads
Benefits of Marketing Automation: Marketing can run more campaigns and deliver more qualified leads to sales
How Marketing Automation increases your ROI on CRM: Marketing automation helps you convert, automate, nurture, prioritize and consolidate

Download this white paper today.

Download Now:

Download Using Marketing Automation to Increase Your ROI on CRM

Maria Pergolino, Senior Director of Marketing

Let your voice be heard

Comments

Does Marketing Automation to Increase Your ROI on CRM? - B2B Marketing said on January 12, 2011 at 10:07 am

[...] most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM, describes the key features offered by marketing automation systems as well as the various benefits [...]

Marketing Automation Software News » Blog Archive » Does Marketing Automation Increase Your ROI on CRM? said on January 13, 2011 at 1:14 pm

[...] most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM, describes the key features offered by marketing automation systems as well as the various benefits [...]

What is the best sequence of modules ( e.g. lead management) for a CRM rollout in regards to quick wins and ROI? - Quora said on February 17, 2011 at 8:55 pm

[...] specific, so it should be useful regardless of what lead management platform you are considering. http://www.marketo.com/b2b-marke… (non promotional, no registration required) This category of applications improves the sales [...]

rebecca gregory said on September 20, 2011 at 8:00 am

Marketing in the current climate is more important than ever as we all bid to attract whatever business is out there but so many companies are still cutting costs where it matters most.

It doesn’t have to cost the earth though, clever use of budgets is still possible to receive the maximum return and it’s easy to find out what marketing works best for you, instead of wasting money – which you haven’t got – trying.

As well as all the usual forms including advertising, cold calling and PR, social media is now a cheap option, with the only real cost –the member or members of staff looking after it.

Since November 2009 the number of FTSE100 companies with a presence on twitter has increased by 50% to 45%, while the number of facebook pages is up by five per cent to 25 figures which are likely to continue to grow at a dramatic pace.

If companies that size are willing to use free marketing such as Facebook and Twitter, small and medium enterprises should definitely be using the approach.

Finding out how to win at the social media game can seem easy, with thousands of handy hints and tips on the internet and it’s also the best way to communicate with customers on a less formal platform, to find out exactly what they want – meaning you can tailor your business and marketing to their needs and avoid wasting money.

If you don’t know where to go next with your marketing, we can help you identify exactly what does work, with a range of analysis data so you can channel energies and staff into advertising which will yield the highest return.

For more information see http://cltrx.com/b/40

Marketing Automation