Revenue Performance

Demand Generation: Marketo’s Secret Sauce

A Marketo On-Demand Webinar

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In this eye-opening presentation led by Jon Miller, VP of Marketing and co-founder of Marketo, learn how Marketo is using marketing automation to nurture, score and deliver greater numbers of qualified leads – and how you can too through demand generation.

This webinar will show you:

practical steps for developing your lead nurturing plan
a behind-the-scenes look at the Marketo lead nurturing program
how a lead moves through the revenue cycle, from inquiry to customer
how Marketo tracks awareness, shares best practices and closes more business faster

This video also features valuable user insights from Marketo customer Amy Hess of Confirmit; Marketo’s Secret Sauce presentation starts at 22:29.

Click to download the slides

Maria Pergolino, Senior Director of Marketing

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Comments

Marketing “Touch Points” | PM Community said on February 1, 2011 at 6:13 am

[...] interested in a major insider’s view of marketing should visit Jon Miller’s recently shared “Secret Sauce.” Few could offer anything [...]

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.