Email Marketing and Marketing Automation in Complex Buying Processes

Marketing Automation

Email Marketing and Marketing Automation in Complex Buying Processes

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We often hear, “How is Marketing Automation different from email marketing?” In this white paper, you’ll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about:

Email marketing for complex buying processes
How email in marketing automation supports complex buying processes
When to use email marketing or when to upgrade to marketing automation
Marketing automation beyond email marketing

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Maria Pergolino, Senior Director of Marketing

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Comments

Do ExactTarget and Marketo have overlapping or complementary benefits? - Quora said on May 11, 2011 at 9:03 pm

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What are the distinctions between Email Marketing and Market Automation? - Quora said on June 6, 2011 at 10:51 pm

[...] B2B Marketer, Director of Marketing f… Our team wrote a white paper on this exact topic- http://www.marketo.com/b2b-marke… (No registration required) Here are some general rules of thumb: You will want to consider [...]

Why Email Marketing is Still a Viable Solution for Leads « Welcome to the Ombud Blog! said on April 11, 2012 at 10:43 am

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Marketing Automation