Marketing Automation

A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales

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In this video, Jon Miller, VP of Marketing at Marketo, shares the top methods and techniques to improve results from your marketing campaigns and deliver better leads to sales. Watch this video and learn how to:

Use lead scoring to identify and prioritize sales-ready leads
Use lead nurturing to establish relationships with prospects that aren’t sales-ready
Incorporate advanced techniques, such as behavioral tracking and drip email marketing campaigns to increase lead quality and volume.

Watch the video today and learn practical tips you can use immediately.

See a complete list of marketing automation resources from Marketo.

Maria Pergolino, Senior Director of Marketing

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.