Lead Scoring

Best Practices in Lead Scoring

Are They Hot or Not? A Marketo white paper

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Best Practices in Lead Scoring

In this paper, Marketo gives you detailed tips about how to score leads as a way to align sales and marketing. Working with your sales team, you must determine the traits that make up your “ideal” prospect, decide the level of engagement needed to create a top qualified lead, and then review your scoring methodology. Learn how to use progressive profiling and smart forms to increase form completion rates, score prospects based on specific activity and evaluate response to further improve nurturing tactics.

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Maria Pergolino, Senior Director of Marketing

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Comments

Patrick Plumer said on June 18, 2010 at 2:29 pm

This a good source on better understanding leads, easy to understand.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.