Lead Management

Lead Management: What is a Lead?

A Marketo On-demand Webinar

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How do you define a lead at your company? Having a common language across all teams in your organization is extremely important to the success of your business. Do you have this common terminology? Are you asking the right questions? Download this on-demand webinar, featuring Jill Konrath, CEO of Selling to Big Companies, Craig Rosenberg, VP of Products and Services at Focus.com, Sandy Carter, VP of Business Partners and Midmarket at IBM, and Jon Miller, VP of Marketing at Marketo, as they give their expert advice on lead management by answering the following questions:

What exactly is a lead?
What is the value of a lead?
How can you move leads forward?
How can we measure our lead management?
Where do you start with lead definition?

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Maria Pergolino, Senior Director of Marketing

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.