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Landing Pages
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A Marketo Online Calculator
If you test too many items, you won’t get significant results. How many test versions can you have? Use this calculator to find out. In only two easy steps, you are on your way to optimizing your landing page strategy with zero help from IT.
To find out how many versions you should create, or how long your test will take, follow these steps:
This calculator uses the following formula:
Where
T = number of tests you can have
D = number of days to get results (e.g. 14 days)
a = resolution of test, as a % of p (e.g. 25%, for example)
p = your average expected response rate (e.g. 10%)
R = responses / conversion per day for this landing page (e.g. 20 per day)
zα = confidence level z-value (use 1.2816 for 80% confidence)
zβ = confidence of detecting a real result (use 0.84 for 80%)
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