Marketing Automation

How Marketing Automation is Transforming B2B Marketing

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Marketing automation is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database. Automation software enables marketing departments to measure what works and demonstrate impact on revenue, and by integrating with existing CRM systems, it enables marketing to become a true partner with sales throughout the lead management process. In this fact-filled webinar Elizabeth Smyth and Andrew Connell from Marketo showed you how:

Marketers nurture, score and deliver greater numbers of qualified sales leads
Sales reps see online behaviours to identify the hottest leads and opportunities
Companies measure and predict the impact each program will have on revenue
Marketers deliver more successful campaigns, higher conversion rates and better qualified leads
Marketing and sales work together in entirely new ways to achieve unprecedented performance

See a complete list of marketing automation resources from Marketo.

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Maria Pergolino, Senior Director of Marketing

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.