Targeted Email Marketing

Increasing Response to your Email Marketing Programs

A Marketo eBook

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Increasing Response to your Email Marketing Programs

The most common — and most effective — way to nurture B2B leads is through email. For a nurturing program to be effective, you need your email marketing skills to be top-notch. Discover the eight practical tips for B2B email marketing success. From content creation to subject lines and titles, attention to detail is key when creating a dialogue with email recipients. Also, take a look at Marketo’s email marketing strategies.

Download Increasing Response to your Email Marketing Programs

Maria Pergolino, Senior Director of Marketing

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Comments

Email Marketing: 3 Ways to establish permission for lead nurturing. - B2B Marketing said on May 31, 2011 at 6:40 am

[...] practices for connecting with new contacts, read Marketo’s ebook: Increasing Response to your Email Marketing [...]

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.