Email Marketing Benchmark Results

Targeted Email Marketing

Email Marketing Benchmark Results

Comparisons and Best Practices from the Marketo Benchmark on Email Marketing

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If you are responsible for driving results for your B2B company via email marketing, this is the presentation for you! Jon Miller, VP of Marketing at Marketo, provides an inside look into email marketing benchmark results by industry average and Top Performers across multiple categories:

Top Goals and Challenges
Capabilities driving the most ROI
Frequency of email communications
Campaign metrics including open rates, click through rates, conversions, unsubscribes, inactive %, bounce rates and more

Find out how your email marketing results compare to Top Performers and what tactics will boost your programs’ effectiveness. Plus, see specific examples of A/B email marketing and landing page test results that you can use now to improve your marketing programs. View this presentation here, on YouTube or SlideShare.

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Maria Pergolino, Senior Director of Marketing

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Comments

archon said on November 24, 2011 at 11:24 am

These are very useful and need to know tips for everyone who plans using email marketing to promote his business.
I and i say this from my own personal experience, think that email marketing is the marketing strategy that offers the biggest return for the initial investment. It is really easy to set up.
All you need is a good email template to get your potential customers interested and an email database with opt-in email addresses that you can gather on your own or buy from one of the many email list providers on line.
I’ve been buying my email databases from http://www.emaillistus.com and so far it is as good as it gets.

Targeted Email Marketing