Email Deliverability

How to Drive Revenue by Improving E-mail Deliverability

eWeek Knowledge Center

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Knowledge Center contributor (and Marketo president and CEO) Phil Fernandez explains how you can drive revenue using seven best practices designed to keep your company’s deliverability efforts aligned with its revenue goals. Discover the seven best practices that every company should follow, including keeping your list clean, asking permission and using authentication.

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Maria Pergolino, Senior Director of Marketing

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Comments

Christina Bollinger said on July 7, 2011 at 7:38 am

Is there a website I can visit to monitor my reputation? You say that we should monitor whether or not we are on a black list, but how do we do that?

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About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.