Email Deliverability Design and Creative Checklist

Email Deliverability

Email Deliverability Design and Creative Checklist

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This actionable checklist is a compilation of Marketo best practices around deliverability and email marketing. This comprehensive pre-flight check maximizes the probability of the email reaching the intended inbox, all before the marketer hits send. Using this checklist will ensure that all deliverability best practices are implemented before any marketing campaign launches.

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Maria Pergolino, Senior Director of Marketing

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Comments

Email Deliverability by Design: An Important Checklist - B2B Marketing said on March 2, 2011 at 8:45 am

[...] week Marketo released an Email Design and Creative Checklist. This document provides a comprehensive set of email marketing best practices in a nice, [...]

Drew said on March 3, 2011 at 9:59 am

Not a bad checklist, but does it really need to be a 5-page PDF? All of this should fit on a single page. Maybe a supporting document that explains what each item is.

Andrew Spoeth said on March 3, 2011 at 11:20 am

The checklist could be condensed into a 1-pager but we wanted to cover the details that sometimes get missed. I like the idea of additional documentation which explains these. Thanks for the feedback.

Cheryl said on March 9, 2011 at 7:01 am

I agree about including a supporting document to explain what each item means. The list is not meaningful if there is no context in which to understand it.

Andrew Spoeth said on March 9, 2011 at 7:58 am

Thanks – great feedback. Based on your ideas, we’re taking these suggestions and working on a document to compliment this list!

Maria said on April 13, 2011 at 12:09 pm

The list might be too long for some, but for those of us further behind on the learning curve, this is nice. Real nice. Looking forward to putting the context document behind it.