Revenue Performance

Driving ROI with Measurements that Matter – a Revenue Rockstar webinar

Presented by Jim Lenskold, author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability

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Join Jim Lenskold, international speaker and author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability, as he shares his thought leadership in marketing metrics and ROI – crucial elements of a robust revenue management strategy. In this webinar, held in New York City during Marketo’s Revenue Rockstar tour, Lenskold reveals:

The four progressive levels of measurement and metrics
The key stages of the purchase funnel
Insights on attributing lead quality
How to model your measurements
ROI scenarios to plan for and assess
And much more!

Click to download the slides

Maria Pergolino, Senior Director of Marketing

Let your voice be heard

Comments

Naveen said on March 22, 2012 at 12:59 pm

I would like to know to how to measure the the different stages that contribute to revenue and how to impact them.

Seth Resler said on March 23, 2012 at 1:42 pm

Naveen,

Two resources that might help you out: First is our Secret Sauce webinar, where we explain how we do this at Marketo: http://www.marketo.com/demo/revenue-masters-the-secret-sauce-to-sales-and-marketing-alignment/player.html

The other is our Definitive Guide to Marketing Metrics, which shows you how to measure various stages: http://www.marketo.com/b2b-marketing-resources/best-practices/the-definitive-guide-to-marketing-metrics-and-marketing-analytics.php

Hope these help!

Seth

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.