Demand Generation

Making the Right Start with Demand Generation Systems

A Modern B2B Marketing Webinar on Demand

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A good program for generating demand will yield strong benefits from the start. But careful planning and sure-footed execution are essential to avoid costly errors and delays. This webinar covers the critical time during which you select and install your demand generation system and deploy your initial campaigns. Presented by David Raab, this webinar discusses key questions to ask when choosing a vendor and how to add value over time. Includes a selection process, timeline and Implementation survey. Specific topics include:

How to know what you need in a system and find a system that has it
What to do before deployment so you can hit the ground running
How to select initial marketing campaigns that deliver great value quickly
Striking a balance between immediate results and long-term business improvement

See a complete list of demand generation resources from Marketo.

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Maria Pergolino, Senior Director of Marketing

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.