Demand Generation

Infuse Innovation into Demand Generation

A Marketo Webinar featuring ShipServ, Astadia and Velocity

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Imagine you could have 75% more sales opportunities without extra budget or headcount. That’s what John Watton, CMO of ShipServ and recently recognized as CRM Magazine’s Elite, was able to do by adjusting his content and making best use of his marketing resources. In this webinar you will learn what he did to create award-winning campaigns that led to increases in prospects and opportunities. In this case study learn how ShipServ was able to define process, improve working relationship with sales and develop the right content and disseminate that content at the right time. This webinar includes: the 10 principles of content marketing, sample campaigns and pipeline management.

See a complete list of demand generation resources from Marketo.

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Maria Pergolino, Senior Director of Marketing

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.