Sales and Marketing Automation

Demand Generation Quiz: How Good Are You?

A Modern B2B Marketing blog post

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How do you know if your demand generation is good enough or when it’s time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for [more sophisticated marketing automation hyperlink: http://www.marketo.com/]. Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your process. Questions cover important topics to address, such as lead generation, lead follow-up, marketing efficiency and demonstrating marketing ROI. Take this test, interpret the results and find out if you’re ready to take the next step.

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Maria Pergolino, Senior Director of Marketing

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.