Demand Generation

Customer 2.0: The Changing Nature of Buyer Behavior

A Focus Presentation

Rate this: 1 Stars

1 Stars

2 Stars

3 Stars

4 Stars

5 Stars

Do you know which decisions are the most important in order to stay in business? The decisions you need in order to thrive? These big decisions are the ones that revolve around the customer. In the advent of the Internet, buyer behavior has changed forever. Listen to Scott Albro, CEO of Focus.com, as he shares the key data and information that highlights the shift in buyer behavior and how customers are going about making these ‘considered purchases.’ In this video you’ll learn:

Why customers are now in charge
The specific aspects that have changed in buyer behavior
What vendors can do to account for these changes

Get The Latest Flash Player

WP JW Player Plugin Powered by TubePress.NET

Click to download the slides

Maria Pergolino, Senior Director of Marketing

Be the first to add a comment

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.