Demand Generation: Content Strategy Guide

Demand Generation

Creating Content that Sells: A Guide to Content Marketing for Demand Generation

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Creating Content that Sells: A Guide to Content Marketing for Demand Generation

Start effectively engaging the right prospects with the correct content. Learn how to construct a solid knowledge of content marketing, match buyer personas with marketing materials and calculate the ROI. Create a powerful mix of content and social media to directly improve results through demand generation. Content marketing is more than just white papers. Discover how to reduce risk in the B2B buying process, improve content registration and optimize your existing content. Use this guide to map out your own buying stages and determine which content to best associate with those stages.

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Maria Pergolino, Senior Director of Marketing

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Comments

The Three Rs of Content Marketing Optimization | B2B Marketing Blog said on September 14, 2010 at 10:45 am

[...] While some marketers struggle to create enough content, many marketers are challenged with content that is out of date, out of place or inappropriate for the target audience. In this case, the marketer must use the three Rs of content marketing optimization: [...]

Martin J Williams said on September 14, 2010 at 2:48 pm

Fantastic read. Insightful, well put together and expertly written. Thanks a lot guys. You’ve really captured the essence of content marketing there. More than that – you really practice it like you preach it. Your site is a splendid resource. Bravo!

Best

Martin
http://www.ukcopywriting.com

Marketing Automation Software News » Blog Archive » The Three Rs of Content Marketing Optimization said on September 15, 2010 at 3:17 am

[...] The Three Rs of Content Marketing Optimization admin, 15 September 2010, No commentsCategories: Marketing-Automation Industry Blogs While some marketers struggle to create enough content, many marketers are challenged with content that is out of date, out of place or inappropriate for the target audience. In this case, the marketer must use the three Rs of content marketing optimization: [...]

Planning the right content for your lead nurturing programs | Alex in The cloud said on September 28, 2010 at 11:12 am

[...] additional resources, Marketo wrote a very useful guide about creating content that sells. Tuesday, September 28th, 2010 [...]

Travis Hung said on September 30, 2010 at 3:20 pm

Looks promising.

Hold on to your little dog: The New B2B Marketing Manifesto | B2B Marketing Blog said on October 1, 2010 at 8:32 am

[...] Content Marketing: “Content Marketing is turning insight and advice into campaigns that change people’s minds and incite action” – B2B Content Marketing Handbook. Marketers don’t just need to get good at Content Marketing, they have to get great at it. [...]

Marketing Automation Software News » Blog Archive » Hold on to your little dog: The New B2B Marketing Manifesto said on October 2, 2010 at 7:49 am

Touchdown: Inbound Marketing Summit at Gillette Stadium | Content for a Convergent World said on October 13, 2010 at 1:50 pm

[...] I look forward to checking out Marketo’s Creating Content That Sells: A Guide to Content Marketing for Demand Generation. [...]

Business Marketer's Secrets to Content Marketing Success - B2B Marketing said on October 14, 2010 at 12:04 pm

[...] Creating Content that Sells: A Guide to Content Marketing for Demand Generation [...]

Marketing Automation Software News » Blog Archive » Business Marketer’s Secrets to Content Marketing Success said on October 15, 2010 at 3:53 am

[...] Creating Content that Sells: A Guide to Content Marketing for Demand Generation [...]

Business Marketer’s Secrets to Content Marketing Success » ClixForBrix said on October 16, 2010 at 1:28 am

[...] Creating Content that Sells: A Guide to Content Marketing for Demand Generation [...]

Mike Dillon said on May 11, 2011 at 9:52 am

Hello,
My name is Mike Dillon, and s I have visited the website …I would like to know more information about B2B skills and general information to be able to decide if the services that you offer may be applicable for our business.
Let me know as time permits!
B/R
Mike Dillon