Event Marketing

Marketo’s Secret Sauce: 8 Secrets to Successful Online Events

How to Build and Implement Online Events that Over-Perform

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Online events are a vital component of your demand generation and brand reinforcement programs. They also represent a huge slice of your total B2B marketing spend. The question is, how can you get the most from them without overtaxing your already limited resources?

Check out the webinar below or download the slides from Slideshare, to learn from Marketo’s Senior Director of Marketing, Maria Pergolino, as she draws on her years of experience with online event marketing and shares 8 secrets on how to make yours a success.

See a complete list of event marketing resources from Marketo.

Click to download the slides

Maria Pergolino, Senior Director of Marketing

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.