10 Strategies for Content Marketing, Events & Marketing Automation Success

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10 Strategies for Content Marketing, Events, & Marketing Automation Success

A Dreamforce 2011 Presentation

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In this presentation, recorded live at Dreamforce 2011, Jon Miller, VP Marketing and Co-Founder of Marketo, and Ann Handley, Chief Content Officer of MarketingProfs, present 10 Strategies for Content Marketing, Events and Marketing Automation Success. Ann, the author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, focuses on how to create and leverage effective content that draws in the right customers for your company, and how to organize engaging events that produce maximum ROI. Jon, author of the Modern B2B Marketing blog, refers to real-life case studies and Marketo benchmarks to show how to demonstrably improve marketing campaign results and revenue performance. He also covers how to use marketing automation effectively to optimize marketing efficacy, and how to measure results to prove the value of marketing programs. View the presentation here, on YouTube or SlideShare.

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Maria Pergolino, Senior Director of Marketing

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Comments

zidnitatu said on November 4, 2011 at 10:25 am

VERU INTERSTING!THANKS

David Singletary said on November 7, 2011 at 10:11 am

I found this information to be spot on for my small business. I hope to grow, when regulations change, 30 fold in two years. I have to be prepared for that change and investment. Therefore, I’m apprehensive about the level of involvement/investment till the time is right.
Thanks for the info, even though I’m not a lead at this time; wishing and hoping for regulation changes.
Thanks, David

Gordon Diver said on November 29, 2011 at 5:17 pm

The materials presented was incredibly valuable and the examples provided for Marketo’s process a great resource to sell senior management on the ROI of an effectively integrated inbound strategy.

David Lamoureux said on February 26, 2012 at 12:57 pm

Excellent, easy to follow, clearly stated information. Wow. I really enjoyed that. Thank you.

Paul Davids said on April 5, 2012 at 5:17 am

thanks for making this available, Marketo. you continue to produce great pieces to help our businesses.
Paul d

Greg Beazley said on April 9, 2012 at 12:51 am

It all makes so much sense! But it’s strange why not enough people see or practice marketing in this way.

Seth Resler said on April 9, 2012 at 5:17 pm

Thanks for reading!

Seth Resler said on April 9, 2012 at 5:24 pm

I agree, but we also recognize that marketing is evolving so fast that it can be hard for companies to keep up. That’s why we’re here – to help them on their journey. Thanks for reading!

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