Adding the Human Touch into your Lead Nurturing

Lead Nurturing

Adding the Human Touch into your Lead Nurturing

Rate this: 1 Stars

Stay-in-touch nurturing campaigns can significantly increase the number of leads that will eventually buy from you. Marketo’s own tests have shown that lead nurturing can help generate 50% more sales-ready leads with the same budget.

Lead nurturing is most effective when it combines technology with the human element. Join Brian Carroll, one of the most respected experts in the industry, as he shares how you can improve your lead nurturing with personalization, the well-placed phone call, and in-person events as part of the successful B2B sales and marketing cycle.

How often you should reach out to your leads
Which messages get the best responses from leads
How to use the optimal mix of email, phone calls, and direct mail
Pitfalls to avoid: where lead nurturing can go wrong

You can also download the webinar slides here.

Maria Pergolino, Senior Director of Marketing

Let your voice be heard

Comments

Daniel A. Rankin said on May 6, 2011 at 7:17 am

Thanks for the practical and proven advice on this subject. You’ve certainly gave me some things to think about. Your step 6 was particularly of interest for the reason that you pointed out that lead nurturing is between people, not companies. Also, that it is acceptable to use third party content as long as it is relevant.
Thanks again and I’ll continue to follow you.
Daniel A. Rankin
New Age Sales Techniques
905-330-6181

B2B Lead Blog » Traits of the Best Teleprospectors said on June 3, 2011 at 6:45 am

[...] webinars on leveraging the human touch to drive leads, presented for the B2B Lead Roundtable and Marketo, prompted a great question: “What should I look for in a [...]

Traits of the Best Teleprospectors | Buy Quality Hot Leads said on June 3, 2011 at 5:20 pm

[...] webinars on leveraging the human touch to drive leads, presented for the B2B Lead Roundtable and Marketo, prompted a great question: “What should I look for in a [...]

Generate More B2B Sales With Lead Nurturing and the Human Touch - Marketo Best Practices Blog said on June 13, 2011 at 6:50 am

[...] month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead [...]

B2B Lead Blog » To Call or Email? That is the Question said on June 28, 2011 at 2:15 pm

[...] adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo, we inevitably get these [...]

To Call or Email? That is the Question | Buy Quality Hot Leads said on June 28, 2011 at 8:36 pm

[...] adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo, we inevitably get these [...]

To Call or Email? That is a Question said on July 4, 2011 at 5:42 pm

[...] on adding a tellurian hold to lead nurturing, like a ones final month for a B2B Lead Roundtable and Marketo, we fundamentally get these [...]

Traits of a Best Teleprospectors said on July 7, 2011 at 8:13 am

[...] on leveraging a tellurian hold to expostulate leads, presented for the B2B Lead Roundtable and Marketo, prompted a good question: “What should we demeanour for in a [...]

Lead Nurturing: 5 Ways to Hatch More Sales - B2B Marketing said on July 8, 2011 at 6:11 am

[...] every way you can to personalize your lead nurturing touch points. Marketo’s own tests have shown that lead nurturing can help generate 50% more [...]

Matthias Rothkoegel said on July 11, 2011 at 3:33 am

Thanks so much to Marketo, Jon Miller and Brian Carroll for putting this together. A truly great presentation, containing so many interesting aspects. This all sounds very logical, especially to people who have been working in demand generation for a while, yet the reality in most companies is different.

Lead Nurturing