B2B Marketing Best Practices
Free whitepapers, eBooks, and tips on B2B marketing best practices
5 Key Factors for Buying Marketing Automation
A DemandGen Report white paper
Before buying marketing automation software, experts suggest analyzing all the costs involved in installing and implementing a system, including implementation, training, staffing, and support. This whitepaper shares the key factor that every buyer considering marketing automation should consider.
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Best Practices for Lead Nurturing
Blind Date to White Wedding: A Marketo white paper
Using dating as a metaphor, this white paper gives best practice tips for B2B marketing, including building thought leadership, lead generation, lead nurturing, determining sales-readiness and evaluating the process.
Download Now »Ten Tips for Best Practice Lead Management
A Marketo eBook
Studies show that half of all marketing-generation leads are not yet sales-ready. Lead management software automates the time-consuming tasks marketers have to do to effectively capture, nurture and score these leads. Learn more about these tasks and ten tips for effective lead management.
Download Now »Best Practices in Lead Scoring
Are They Hot or Not? A Marketo white paper
In this paper, we give you detailed tips about how to use lead scoring as a way to align sales and marketing. Working with your sales team, you must determine the traits that make up your “ideal” prospect, decide the level of engagement needed to create a top qualified lead, and then review your scoring methodology.
Download Now »Optimizing your B2B Email Marketing Programs
A Marketo eBook
The most common — and most effective — way to nurture B2B leads is through email marketing. Here are eight practical tips for B2B email marketing success.
Download Now »Selling your Marketing Budget to your CFO
A Marketo white paper
Using a Marketing Budget Ratio is the most common way to set and justify marketing spend. It is an easy approach, and it is certainly better than just taking last year's budget and subjectively adding or cutting based on what you think worked. A better way to justify your marketing budget is to think of it as an investment that incurs costs today but delivers benefits for many years.
Download Now »Building Effective Landing Pages
A Marketo eBook
Marketing studies have shown that 93% of B2B buyers begin their buying process using Internet search. So shouldn’t you be where the buyers are? This document tells you why landing pages are an important part of your online marketing campaigns and lists the top ten ways to build landing pages that will increase your conversion rates.
Download Now »Three Strikes and You’re Out
Why Marketing Automation Failed the First Time, and Why This Time Is Different
Marketing is undergoing a dramatic upheaval, driven by the Internet and the rise of marketing accountability. This will lead to new players and strategies for success in marketing automation.
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