B2B Marketing Glossary

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A B2B blog can be an effective tool to build corporate credibility, interact with customers and prospects, reach media and drive additional traffic to your corporate website.

Incorporating a blog into your marketing mix involves significant planning and strategy. Look to Modern B2B Marketing Blog for some inspiration to help you get started on your own.

Plus, leverage our B2B blog glossary to gain a strong working knowledge of B2B blogging:

Blog – A contraction for “weblog,”; an online diary or journal

B2B Blogging – Also known as corporate or organizational blogging; involves the use of a blog or online journal to promote a company’s products or services with the goal of increasing conversions and driving revenue

Inbound Marketing – A type of marketing characterized by prospects and customers seeking out and finding companies rather than vice versa

Lead Scoring – The process of determining the sales readiness of leads using a pre-determined scoring methodology and ranking them accordingly

Marketing Asset – A piece of marketing content (e.g. whitepapers, videos, newsletters, webinars, etc.) used to educate and generate interest for a company’s products or services

Search Engine Optimization (SEO) – The process of employing different tactics to improve a business’s ranking in organic or unpaid search results to ultimately increase conversions

Search Engine Marketing (SEM) – Also known as Pay-Per-Click (PPC) advertising; the process of paying a search engine to advertise a product or service

Social Media – Any strategy, software system or media outlet that relies on social interaction and the participation of individuals or communities to create and publish content

Social Selling – Also referred to as Sales 2.0, the merging of Web 2.0 technologies with traditional sales strategies, enabling salespeople to better prioritize their time and serve as experts—not just negotiators— in the product selection process

Web 2.0 – A term used to describe the second generation of web tools and software that encourage users to become more active participants, creating content and interacting with each other within web-based, social communities

Maria Pergolino, Senior Director of Marketing