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B2B Marketing Tools & Resources

B2B Marketing
Best Practices

Definitive Guide To Marketing Metrics & Analytics

Become a B2B marketing expert. Take your demand generation efforts to the next level. Learn the latest best practices in lead nurturing, lead scoring, and landing page optimization. Research marketing automation and know what questions to ask before you buy. Align marketing and sales around a common revenue cycle to drive explosive growth.

Select from the topics on the left and download free B2B marketing whitepapers, webinars, and podcasts to learn all these best practices and more.

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The Lead-Nurturing Payoff for the Tech Industry

2 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 5  |  2148 views

This report shows you how lead nurturing can help tech companies connect with customers earlier in the buying process and stay connected throughout the buying cycle.

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Automating Lead-to-Revenue Management

8 votes, average: 4.50 out of 58 votes, average: 4.50 out of 58 votes, average: 4.50 out of 58 votes, average: 4.50 out of 58 votes, average: 4.50 out of 5  |  4144 views

This Forrester Research report shows you how to successfully use lead-to-revenue management in conjunction with marketing automation.

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Compare Your Email Marketing Results!

119 votes, average: 3.82 out of 5119 votes, average: 3.82 out of 5119 votes, average: 3.82 out of 5119 votes, average: 3.82 out of 5119 votes, average: 3.82 out of 5  |  5574 views

Find out how your email marketing results compare to others. Get a free, personalized report with recommendations for improving your email marketing.

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The Definitive Guide to Marketing Metrics and Marketing Analytics

52 votes, average: 4.25 out of 552 votes, average: 4.25 out of 552 votes, average: 4.25 out of 552 votes, average: 4.25 out of 552 votes, average: 4.25 out of 5  |  38571 views

Designed for marketing professionals, this guide shows you how to get buy-in from C-level executives with ROI reporting and forecasting.

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Demand Generation: Marketo's Secret Sauce

15 votes, average: 4.20 out of 515 votes, average: 4.20 out of 515 votes, average: 4.20 out of 515 votes, average: 4.20 out of 515 votes, average: 4.20 out of 5  |  7176 views

Learn the secrets of demand generation with this webinar detailing how Marketo is using marketing automation to nurture, score and deliver a greater number of qualified leads.

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B2B Marketers Must Prepare For Marketing Automation

15 votes, average: 3.93 out of 515 votes, average: 3.93 out of 515 votes, average: 3.93 out of 515 votes, average: 3.93 out of 515 votes, average: 3.93 out of 5  |  9737 views

This independent Forrester Research report shows B2B how to prepare for marketing automation.

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The ROI of Marketing Automation

2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 5  |  1860 views

Learn how to use repeatable marketing & sales 2.0 techniques to grow revenue predictably & reliable by reading, The ROI of Marketing Automation, by Marketo.

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Using Marketing Automation to Increase Your ROI on CRM

8 votes, average: 4.38 out of 58 votes, average: 4.38 out of 58 votes, average: 4.38 out of 58 votes, average: 4.38 out of 58 votes, average: 4.38 out of 5  |  4521 views

Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution.

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The Definitive Guide to Lead Scoring

20 votes, average: 4.25 out of 520 votes, average: 4.25 out of 520 votes, average: 4.25 out of 520 votes, average: 4.25 out of 520 votes, average: 4.25 out of 5  |  17945 views

This guide from Marketo includes best practices, scoring models, tactics and measurement tips to transform your practices.

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Marketing Automation Buyer's Kit

18 votes, average: 4.33 out of 518 votes, average: 4.33 out of 518 votes, average: 4.33 out of 518 votes, average: 4.33 out of 518 votes, average: 4.33 out of 5  |  13030 views

Choosing the right marketing automation system isn’t easy. This is why Marketo has created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution. The buyers kit includes a list of the questions you should ask when buying marketing automation - including questions from real RFPs, ways to achieve the most out of a demo and critical questions to ask during a reference call.

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Social Media Tactical Plan

33 votes, average: 3.76 out of 533 votes, average: 3.76 out of 533 votes, average: 3.76 out of 533 votes, average: 3.76 out of 533 votes, average: 3.76 out of 5  |  54118 views

Social media plays an important role in the B2B decision-making process. Use this sample plan to drive more unique traffic to your website and convert visitors.

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B2B Email Marketing Success Kit

16 votes, average: 3.50 out of 516 votes, average: 3.50 out of 516 votes, average: 3.50 out of 516 votes, average: 3.50 out of 516 votes, average: 3.50 out of 5  |  13742 views

Discover how to maximize deliverability, improve email programs and develop emails for the mobile device.

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The Definitive Guide to B2B Social Media

23 votes, average: 4.30 out of 523 votes, average: 4.30 out of 523 votes, average: 4.30 out of 523 votes, average: 4.30 out of 523 votes, average: 4.30 out of 5  |  31896 views

Utilize this B2B social media guide from Marketo to help develop and integrate a successful social media plan.

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Lead Scoring Success Kit

3 votes, average: 4.33 out of 53 votes, average: 4.33 out of 53 votes, average: 4.33 out of 53 votes, average: 4.33 out of 53 votes, average: 4.33 out of 5  |  2610 views

Learn how to establish automated lead qualification processes, track online activity and score leads based on demographic and behavioral scoring.

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The Definitive Guide to Lead Nurturing

35 votes, average: 4.43 out of 535 votes, average: 4.43 out of 535 votes, average: 4.43 out of 535 votes, average: 4.43 out of 535 votes, average: 4.43 out of 5  |  35339 views

Download this definitive lead nurturing guide from Marketo and discover basic and advanced lead nurturing strategies.

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Optimizing Marketing and Sales Lead Management with Marketing Automation

3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 5  |  1834 views

Optimize your sales lead management with this workbook from IDC. The workbook contains marketing automation info which will help you in your marketing automation solution needs. Read now for more insight.

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Demand Generation Success Kit

14 votes, average: 3.86 out of 514 votes, average: 3.86 out of 514 votes, average: 3.86 out of 514 votes, average: 3.86 out of 514 votes, average: 3.86 out of 5  |  14402 views

Qualify &prioritize prospects, nurture leads, align marketing with sales and optimize your campaign results with Marketo's Demand Generation Success Kit.

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