B2B Marketing Tools & Resources
Resources
Free Tools, Articles, and Resources about Best Practices in B2B Marketing
Become a B2B marketing expert.Take your demand generation efforts to the next level. Learn the latest best practices in lead nurturing, lead scoring, and landing page optimization. Research marketing automation and know what questions to ask before you buy. Align marketing and sales around a common revenue cycle to drive explosive growth.
Select from the topics on the left and download free whitepapers, webinars, and podcasts to learn all these best practices and more.
Featured Items
The Definitive Guide to Lead Nurturing
A Marketo Workbook
The goal of this guide is to arm B2B marketers with the ultimate resources for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
B2B Lead Management Automation Overview, a paper by Forrester Research
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC: a workbook titled "Optimizing Marketing and Sales Lead Management with Marketing Automation."
Social Media for Sales
Your prospects are networking and researching solutions online, not waiting by the phone for your call. Learn how to master social media sales tools now! Download this white paper for tips on how to grow your pipeline quicker than ever by using Twitter, Facebook and LinkedIn.
Mobile Email Marketing
Did you know that 64% of B2B decision makers read emails on a mobile device? Download this white paper and learn tips and best practices on creating readable emails for the Smartphone.
20 Quick Tips for Improving Your Email Programs 
A StrongMail white paper
What should you be doing to ensure your emails cut through the clutter, get delivered, are opened and drive response?Start with the expert checklist "20 Quick Tips for Improving Your Email Programs" from StrongMail, the leader in maximum email delivery solutions and a Marketo Alliance partner.
Coordinating Marketing and Sales Across the Entire Revenue Cycle
An IDC Analyst Connection Publication
In this IDC publication, Michael Gerard, research vice president ofIDC’s Executive Advisory Group, discusses the extraordinary revenue growth that can occur when marketing and sales teams stop fighting and collaborate together around a single revenue cycle.
