Lead Management Is Just the Beginning

The executive leaders of too many companies think of marketing as a necessary but distasteful cost center, not a strategic asset that drives revenue and deserves investment. Marketo’s vision is to give you all the tools you need to change that perception.

Fundamentally, this means helping you to:

• Drive revenue by filling the revenue pipeline with qualified sales leads.
• Improve marketing accountability and predictability by connecting your efforts to hard metrics like pipeline and revenue.

To succeed at these requires organizational change, improved sales-marketing alignment, and new ways of thinking about marketing operations — as well as new tools and capabilities.

That’s where Marketo comes in. Our vision is to reinvent marketing software with open, enterprise-class solutions that are easy to buy, easy to own, and easy to use. In addition to the operational tools you need to generate demand and manage leads, Marketo is developing the analytical tools you need to plan marketing budgets, forecast results, and demonstrate the revenue impact of every marketing interaction.