Nathan Brauer

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Xactly Wins Revvie for Most Impactful Use of Marketo and CRM

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Award Winner Increased New User Count by 93 Percent in Six Months

San Mateo – October 2, 2012 – Marketo, the leading provider of cloud-based marketing software, named Xactly the winner in the first annual stand-alone “Revvie” that specifically recognizes customers who innovatively combine Marketo and its CRM to increase revenue and revolutionize the way their businesses operate. The award win was revealed at Marketo’s Customer Networking Breakfast and Keynote Viewing Party at Dreamforce in San Francisco.

“In one word, our combination of Marketo and our CRM gives us MORE – we reach more prospects, we cultivate more engagement with prospects and customers, and we close more deals faster,” said Chris Newton, VP marketing at Xactly.

Xactly, the incentive and compensation management leader, has seen its new user count rise by 93 percent in the successful first half of fiscal year 2013 (February-July 2012). By using the powerful combination of Marketo and CRM, it now also drives more than half of its new business bookings from marketing and has seen a 20 percent increase in marketing-qualified leads during this same period. The company has also improved its sales-closure efficiency by reducing the time from qualified opportunity to closed deal by 19 percent.

“Year after year, we find ourselves blown away by the staggering growth and results our customers achieve,” said Sanjay Dholakia, chief marketing officer at Marketo. “We remain committed to helping our customers get on the fastest, easiest and most powerful path to marketing success and when that happens, we want to celebrate their success. Congratulations to Xactly; we look forward to continuing our partnership as they continue to innovate with Marketo.”

To put your company on the track towards becoming a Revvie winner, request a free trial of Marketo and learn how to turn your marketing efforts into revenue.

About Marketo: Easy, Powerful, Complete. 

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of “America’s Most Promising Companies” “by Forbes, the #1 Marketing Software Vendor on the INC 500, and #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal.  In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

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PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com