TapCrowd Increases Revenues by 40 Percent in 12 Months with Marketo
Company Quadruples Number of Monthly Campaigns, Reduces Cost of Sale, Increases Sales Intelligence, and Builds Customer Relationships
SAN MATEO, CA – November 26, 2013 – Marketo (NASDAQ:MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that leading European mobile applications company, TapCrowd, has increased its revenues by 40 percent in just twelve months using Marketo. The company has also been able to quadruple the number of monthly campaigns, establish and grow relationships with buyers over time, and reduce its cost of sale.
Previously, TapCrowd produced just one webinar per month. With Marketo, it is able to deliver one per week with no increase in resources or budget. TapCrowd is also able to automate the development, execution and review of multi-phase marketing campaigns, and apply integrated lead scoring to ensure the sales teams receive the most relevant leads for timely follow-up.
“Marketo has empowered us to cope with the pace of change and complexity associated with engaging with customers in real-time across multiple channels using effective campaigns and meaningful sales intelligence,” said Mario Haneca, Vice President of Marketing, Tapcrowd. “As a small company, the functional benefits and forty percent revenue jump are huge for us. We’ve also taken advantage of being part of the Marketing Nation, which has been an invaluable asset in our success. The content, thought leadership and ideas have helped us maximize our investment and accelerate the time to value that Marketo delivers.”
TapCrowd is a mobile technology company headquartered in Ghent, Belgium. The company was founded in 2010 and currently has sales offices in Ghent (Belgium), Boston (USA), Istanbul (Turkey) and Sao Paulo (Brazil). TapCrowd helps businesses, brands and event organisers to connect with their audience using mobile personalized one-to-one communication through its three flagship products – TapCreator, TapTarget, and TapEvent.
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
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