Social Marketing Demand Fuels Marketo’s Second Quarter Success
Marketo Signs 2000th Customer, Enterprise Sales Grow 200 Percent Year-Over-Year
SAN MATEO, Calif. – August 2, 2012 – Marketo, the leading provider of marketing software, today announced that the company has signed its 2,000th customer, marking another quarter of tremendous growth in fueling the way companies of any size can market and sell more effectively.
“The way to reach today’s potential buyers is through always-on, inherently social and relevant marketing engagement – whether you’re a small company or a global enterprise,” said Phil Fernandez, president and CEO of Marketo. “The strong demand we’re seeing for Marketo shows that businesses need marketing software that’s easy, powerful and complete.”
Powerful Customer Acceleration
Marketo has added a quarter of its customers including several Fortune 500 companies – in the first half of 2012 alone. The company has had impressive enterprise growth of nearly 200% year-over-year. Marketo’s new customers include Panasonic, Boston Children’s Hospital, EZ Facility, GigaOm, SurveyMonkey and Vantiv, Inc.
“Vantiv chose Marketo’s comprehensive marketing automation and sales effectiveness solutions because of our complex lead management needs. With Marketo, we in the Vantiv Marketing team are building an integrated pipeline that lets us deliver warm, qualified leads through the pipeline for sales teams to close with high success rates,” said Moira Tamayo, Senior Vice President, Corporate Marketing of Vantiv.
Only Marketing Automation Company Selected as Facebook Preferred Partner
During the first half of 2012, Marketo acquired Crowd Factory, the leading social campaign management platform. No other marketing automation or social media marketing product offers this degree of integration, visibility and synergy between social campaign applications and traditional digital and offline marketing activities. In addition, Marketo was the only marketing automation vendor selected by Facebook’s Preferred Marketing Developer Program. Facebook noted Marketo’s unique capabilities and ongoing high-standard of excellence.
Strong Demand for Analytics Product to Prove ROI
Sales of Marketo’s powerful Revenue Cycle Analytics product has grown at a rate of more than 200% year-over-year, while overall install-base sales more than doubled in the past year. This growth in product add-ons clearly demonstrates the tremendous value Marketo customers are finding in the company’s rapid pace of innovation.
Marketo Fuels Growth Overseas
Despite headwinds in the European economy, Marketo increased its EMEA customer base, growing 50% more in the first half of 2012 than over the previous six months. The company has significantly expanded its European presence since opening its regional headquarters in Dublin in 2011. Marketo will announce further international expansion developments later this summer.
Industry Recognizes Marketo’s Leadership
In June, Marketo was featured in the Leaders Quadrant of Gartner’s Magic Quadrant for CRM Lead Management. “We see our position in the Leaders Quadrant by Gartner as confirmation of our ability to help companies large and small grow revenue faster – which in turn has made us the fastest-growing company in our market,” said Fernandez.
About Marketo: Easy. Powerful. Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a business-building revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.
jen [at] marketo [dot] com