Search Mojo Drives Revenue Efficiency with Marketo
Honoree on 2012’s Inc. 500|5000 List Closes More Deals Faster Without Adding Sales Staff
SAN MATEO, Calif. – November 20, 2012 – Marketo, the leading provider of cloud-based marketing software, today announced that Search Mojo is achieving dramatic increases in sales efficiency to power its success and speed growth. By using Marketo’s powerful and complete marketing software, search engine marketing agency Search Mojo has been able to nearly double its opportunities won without adding a single sales representative.
An honoree on the Inc. 500|5000 list in 2012, noted for fast growth and success, Search Mojo is led by CEO Janet Driscoll Miller. Miller says using Marketo® is easy and that it saves her time and money.
“We switched to Marketo in the fall of 2011, realizing it was the intuitive and feature-rich automation solution we’d been looking for but hadn’t yet found,” said Miller. “Marketo has streamlined and prioritized our entire marketing-to-sales pipeline and created tremendous efficiency for our team. Calling 10 ‘win-ready’ leads is far more effective than cold-calling 100 unvetted prospects, and Marketo has really enabled us to implement a ‘quality over quantity’ marketing engine that is crucial to our success.”
Key success metrics from Search Mojo’s use of Marketo:
- Sales leads to opportunity: 26% improvement
- Increased Opportunities to wins: 85% improvement
- Time to close: 8% improvement, approximately one week faster
In the past year, Search Mojo has expanded its marketing campaigns under Marketo to include such innovative tactics as webinars, which have resulted in a bounty of new leads; and social log-in pages, which have reduced friction to increase lead conversion. Search Mojo even employs Marketo with its clients, using Marketo’s user- and visitor-friendly landing pages to ensure pay-per-click customers get higher conversion rates and increase their time to value.
“Marketo is a tool that’s helped us succeed, in one of the hardest environments to be a high growth company,” Miller continued. “We’ve kept our footing and keep closing new clients; using Marketo’s marketing software has helped us be where we are today.”
About Marketo: Marketing Software – Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently selected as the #1 Marketing Software Vendor on the INC 500, recognized by The Wall Street Journal’s on the 3rd annual “Next Big Thing List,” and named as one of “America’s Most Promising Companies” by Forbes. Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine in 2011 and 2012. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.
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jen [at] marketo [dot] com