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Revenue Performance Management Leader Marketo Launches New Customer Community

Community Portal Enables Collaborative Communication between Marketo and Customers

San Mateo, CA, December 06, 2010 – Marketo, the global leader in Revenue Performance Management solutions that significantly increase customers’ marketing and sales success, today announced the official launch of its new online community. The Marketo Community will support the sharing of questions and new product ideas, promote social interaction between customers and employees, and serve as a one-stop knowledge base and training center.

Launched in Beta on October 9^th with 43 customer participants, the Marketo Community has generated over 60 unique product feature ideas and suggestions submitted for discussion.  Additionally, in just the past two weeks, Marketo has both completed and implemented the community’s “Top Voted New Idea,” with two more product proposals currently in development.

“The new Marketo Community is another terrific example of our innovation in all aspects of the customer experience,” said Phil Fernandez, president and CEO, Marketo.  “Not only does the community portal provide best practices information, it also provides a dynamic and interactive forum that facilitates engagement and communication between Marketo employees and our growing user base.”

Fernandez continued: “By listening to and really understanding the needs of our customers, we can continue to develop highly flexible, agile solutions that enable them to adopt and drive transformative change quickly. The new Marketo Community strongly supports our mission of helping customers create high performance revenue growth engines to win in today’s fiercely competitive economy.”

Some of the benefits of the new Marketo Community include:

• The ability to share one’s ideas and vote on what new and innovative features will be chosen for Marketo’s product roadmap

• The opportunity to collaborate directly with Marketo peers and employees to receive timely responses to product related queries and leverage the community’s knowledge of best practices

• Access to training courses and easy to find knowledge base solutions to advance expertise in the Marketo platform

“The new community features dramatically improve my ability to communicate with my peers about best practices,” said Adam Waterson, marketing operations specialist at America 3B Scientific. “It is great to have a forum that is monitored by people at Marketo who listen to our feedback and change the usability of the product based on suggestions. Every topic has a ‘vote’ that increases the urgency of a matter, which escalates it for the product managers. The community also houses the Marketo Masters series of webinars, so if I ever feel like I need to brush up on a topic the information is at my fingertips ready for me to view when I need it. I love the new community!”

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

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