Revenue Performance Management Leader, Marketo, Formally Launches in UK at Salesforce.com’s Cloudforce London
LONDON & SAN MATEO, CA. - September 14, 2011 – Marketo, the fastest growing provider of Revenue Performance Management solutions, formally marked its launch into the UK market at salesforce.com’s Cloudforce London 2011, the UK’s largest cloud computing event. Cloudforce London takes place at the Royal Festival Hall Sept. 14 – 15, and Marketo will have a booth in the Expo.
Marketo, one of the fastest growing Silicon Valley cloud computing companies, specialises in a hot new area of cloud computing known as Revenue Performance Management (RPM). This combines marketing automation and sales effectiveness to grow revenues using all the latest customer interaction points including social media.
Marketo, which recently opened its European headquarters and support centre in Dublin, has already signed a number ofcustomers in the UK including Antivia, Mimecast and NewVoiceMedia.
“UK companies are wasting resources by failing to harness the investment they make in sales and marketing,” commented Marketo’s European managing director, Fergus Gloster. “This is a black hole for many with salespeople wasting time chasing the wrong leads and marketing and sales too often operating in separate silos.”
He added, “Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads, including email marketing, lead nurturing and scoring, with analytics to measure marketing ROI.”
“We deliver our technology in the cloud so Marketo is a natural fit for us,” commented Tim Pickard, chief marketing officer of NewVoiceMedia, provider of enterprise class cloud contact centres. “The solution is helping us focus our marketing and sales resources in the most productive manner and we can already see how it will help generate revenue.”
A recent global study of 250 Marketo global customers found that RPM improves lead-to-opportunity conversion by an average of 46 percent, improves opportunity-to-win ratio by 17 percent, increases average contract value by 12 percent and reduces customer acquisition costs by 15 percent.
Source: Marketo Revenue Quotient Study, May 2011
Latest data from Marketo shows that their approach is resonating with the market. The company recently announced record results in Q2 2011, adding more than 170 customers in the quarter and growing revenues by 140 percent year on year.
In January 2011 Marketo was named as best “Marketing Automation” application on the AppExchange by Salesforce customers. The salesforce.com “Best of” customer choice awards recognise AppExchange partners who have had excellent user reviews in a specific calendar year.
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimise interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.
Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.
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