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Marketing Automation Company Marketo Announces Revenue Masters Webinar Series

Thought Leaders Share Insights on Taking Marketing from a Cost Center to a Revenue Machine

SAN MATEO, CA – May 27, 2010 – Marketo, the leading revenue cycle management company, today announced a new webinar series focused on what today’s sales and marketing leaders must do to demonstrate measurable ROI and become revenue masters. Featuring more than 20 highly-recognized and well-respected authors, analysts and thought leaders, as well as best-in-class marketing and sales experts, the Revenue Masters Webinar Series will shed light on the emerging trends in revenue marketing.

The series kicks off June 10^th, 2010, with a focus on revenue cycle management topics including; Rules for Revenue Mastery: What the CEO Needs from Marketing, and; The Rise of the Revenue Marketer. Each session will educate businesses on revenue marketing best practices, as well as how to leverage the latest products, tools and tactics available to marketing teams committed to transforming marketing from a cost center to a driver of sustainable revenue.

Revenue masters participating in the series include:

Jill Konrath, author of Selling to Big Companies
Brian Carroll, author of Lead Generation for the Complex Sale and CEO of InTouch
Roy Young, President of MarketingProfs and co-author of Marketing Champions
Jeffrey Hayzlett, author of The Mirror Test
Debbie Qaqish, renowned Revenue Marketer and Chief Revenue Officer at the Pedowitz Group
Peter Ostrow, Research Director for Sales Effectiveness at The Aberdeen Group
Steve Ennen, Managing Director of Wharton University
Lee Odden, CEO at Toprank
Paul Dunay, Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies
Gerhard Gschwandtner, Founder and CEO of SellingPower
Meg Heuer, Service Director at SiriusDecisions
Sergio Balegno, Research Director at MarketingSherpa and lead author of the 2010 Marketing Benchmark Reports
Pete Krainik, Founder and Chairman of the CMO Club
Craig Rosenberg, Vice President, Products and Services at Focus
Andrew Gaffney, Editor at DemandGen
Barry Trailer, Co-Founder of CSO Insights
Phil Fernandez, CEO of Marketo
J. David Green, Best Practice Leader of InTouch
Jon Miller, VP of Marketing at Marketo
Bill Binch, VP of Sales and Customer Success at Marketo
Maria Pergolino, Director of Marketing at Marketo
Umberto Milletti, CEO of InsideView

For more information or to register for Marketo’s webinar series, please visit Revenue Masters Webinar Series

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.