Modern B2B Marketing Leader Marketo Announces Record Number of New Customers
Fastest Growing Lead Management Vendor Adds 22 New Customers in March
SAN MATEO, CA – April 15, 2009 – Marketo, the leading provider of modern B2B marketing software and best practices, today announced a record number of new customers in the month of March. In addition to 22 new customers, Marketo reported an emerging trend of repeat business from revenue leaders who changed their employer but not their lead management solution. The movement includes Sales leaders who are vocal in their need to collaborate with their Marketing peers across the entire revenue cycle.
“I was sold on the value of Marketo before I joined Ketera,” said Sam Rapp, Vice President of Sales at Ketera, a leading provider of on demand enterprise spend management. Rapp was first introduced to Marketo Lead Management when he was head of sales at DreamFactory. “The Marketo team ‘gets it’ when it comes to campaign management across today’s eclectic social media channels. Marketo captures the nuance of every interaction and does a brilliant job of nurturing leads until they are ready for sales engagement. With Marketo, the virtual barrier between Marketing and Sales disappears – the focus is on revenue, and results are a team effort.”
In addition to Ketera, notable customer wins in March include SHARP Electronics Corporation, a world-leading provider of crystalline solar PV for residential, commercial, industrial, off-grid and satellite applications; TeleNav, a global leader in location-based applications delivered via a mobile device; Qualifacts, a leading provider of enterprise Software as a Service for human service and behavioral health providers; HubCast, a worldwide digital print delivery network; Coveo, a leading provider of Information Access and Enterprise Search solutions; Insight Direct, the provider of ServiceCEO, a leading business management software solution for the field service industry; and Tideway, a pioneer in data center search software.
“We enter our second year with tremendous velocity,” said Phil Fernandez, President and CEO at Marketo. “While I am pleased with the record number of customers we signed up in March, I am equally flattered by this new trend of Marketo champions who change companies but not their use of Marketo. Marketo has quickly become both a resume builder for our power users and a business imperative for companies of all sizes.”
On average, companies who use Marketo report a full return on investment in only three months. Savvy users like Acteva, an online event service provider for event organizers, continue to find innovative ways to provide value to their clients.
“Our entire marketing department is hooked on Marketo,” said Ed Lemire, Executive Vice President at Acteva. “We can build campaigns 4-5 times faster than before, and we’ve saved at least $400,000 a year by reducing our creative cycle times. Marketo’s power, usability and agility helped us to quickly launch the Acteva Referral Program. Overall, Marketo has helped deliver $2 million in incremental gross revenue and partner satisfaction that is priceless.”