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Modern B2B Marketing Blog Author Jon Miller of Marketo to Speak at SMX Seattle

Lead Management Company’s VP Marketing to Share Marketing Best Practices

San Mateo, CA, — June 2, 2008 — Marketing automation software firm Marketo today announced that Jon Miller, VP of Marketing and author of Modern B2B Marketing Blog, will speak at Search Marketing Expo Advanced in Seattle, June 4. Miller will be a panelist for the “Search Marketing & Surviving a Recession” presentation, which will address how companies can stretch their search marketing budgets further through landing page optimization, lead tracking, and marketing automation.

“Marketing has always struggled to prove its value in the enterprise, and as the recession forces companies to tighten their belts, marketing budgets are often the first to be cut,” said Miller. “Now, more than ever, marketers need to ensure that they take full advantage of every ad click and can demonstrate that value in terms of ROI.”

Marketo’s flagship product, Marketo Lead Management delivers the tools marketers need to optimize landing pages, nurture leads, and track results for better ROI on email and search marketing. As VP of Marketing at Marketo, Miller uses his own product to drive Marketo’s business with optimized marketing. A Marketo co-founder and former VP at Epiphany, Miller also authors the popular blog Modern B2B Marketing, which shares best tips and best practices for lead management and online marketing with over 1,600 subscribers.

Held June 3-4 at the Bell Harbor International Conference Center in Seattle, the SMX Advanced event will provide high-level sessions for search marketers. The session “Search Marketing & Surviving a Recession” will be held June 4 at 9:00 a.m.

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